On the last post you were able to learn a bit more about how exactly AI is changing the tourism industry. Today I want to share with you interesting facts about how AI is being used at hotels around the world.
The Artificial Intelligence is a great tool to increase customer satisfaction and guest loyalty levels. It can be helpful to the hospitality industry in many different ways; AI could be used to provide a personalized service to the guests and therefore create unique experiences and build loyalty. How? Artificial Intelligence can identify personal preferences of the clientele in order to provide personalized experiences and attract people to your hotel.
One of the most popular ways to use AI to help the hospitality business is by simplifying the booking process and consequent staff optimization. Many hotels are using chatbots on their website to make the process more user friendly and satisfactory. The chatbots are programs designed to simulate conversations with real users. This chatbots assist the client on the booking process by answering hotel-related questions, inquiries about the property and even to take special requests from the clientele. By applying this strategy, the hotel will provide a customized and pleasant booking experience for the guests and will also increase their expectations towards the service expected at destination.
Also, AI is an useful tool to manage and control feedback from the clientele. Artificial Intelligence can help hoteliers by quickly going over the comments, reviews and social media posts mentioning an establishment and analyzing the data obtained to provide an overview about what is being said about a hotel allowing the manager to respond efficiently and accurately.
Now, have you heard about concierge robots?
It is becoming a trend in the hospitality industry to incorporate robots as concierges to increase the customer satisfaction levels. These robots will definitely change the travel experience in all senses. A concierge robot is basically there for the clientele to assist on whatever they need and want. The guests will be welcomed at the property and guided to the front desk by a robot, it will offer its assistance at any time for the customers. Some of the tasks that a concierge robot is able to do is to find attractions, activities, excursions and entertainment in general for specific clients according to their preferences. They will also make recommendations of restaurants, shows and more according to what they have learned about specific guests. If a guest is looking for a restaurant for a romantic evening he or she can easily text the concierge robot to get suggestions, if a guest wants to order food they just need to contact the concierge and it will get done, if guests encountered an issue or have any complaints, the concierge will be able to assist. Now, if there is something that a concierge robot can not do, it will get someone who can get it done.
Here are a couple of examples of concierge robots:
- Hilton Hotels: Connie
Connie is one of the first and most popular concierge robots created. She is able to inform guests about places of interest, give dining recommendations and general information about the hotel.
- Aloft Hotels: A.L.O.
A.L.O. was originally created to make deliveries throughout the hotel. However, it is now used to provide information to the clientele and answer guest inquiries whenever it is required.
Isn’t it fantastic the way technology is influencing the tourism industry? While some people fear the power of technology, the tourism professionals are using it for the benefit of the tourism and travel industry. They are creating an applying new trends and new tools that increases the customer satisfaction levels and most importantly, help create wonderful and unforgettable experiences.
Thanks for reading!
Touristech 